Paying for Irrelevant Clicks
If you don’t filter your keywords, Google will show your ad to everyone. You pay for the click whether they are a serious buyer or just a window shopper. At VIVA, we block the junk.
Clicks That Don’t Convert
Even “good” clicks fail when the next step is unclear. If your landing page doesn’t build trust fast and guide visitors to one action, leads drop off after the click.
The "Set It and Forget It" Trap
Most agencies launch your campaign and never touch it again. But ad costs change daily. Without weekly optimization and bid management, your campaign slowly bleeds profitability.